Social media: a fool’s paradise.May 18, 2012
Calling all Marketing managers, Social Media agencies
Can anyone send me a small business social media case study where they can definitively show a positive return on investment?
Please include time spent promoting as well as other expenses and the revenue generated.
Do not include SEO/PPC revenue.
Whilst “social media,” whatever that may be, may be useful for some large brands I suspect that it is an unnecessary diversion for 85% of smaller companies when used in the wrong way. I suspect that very few can actually attribute a decent if any ROI to it.
But I remain to be convinced.