New E-commerce launch – www.Yapp.co.uk « Datadial Blog
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Rob

November 10th, 2008.


Filed under Company News,Datadial Designs,E-commerce

New E-commerce launch – www.Yapp.co.uk

 

We took a dogs dinner of an old website and transformed it into a work of art that converts users to buyers. As always the project was delivered on time and on budget.

 

 

 

 

 

 

 

Design

Yapp Wine Merchants website now has a fresh, modern design, packed with tools to help you find the wine you need.  It is unfrightening and designed to cater to Yapps broad user base.  We’ve made searching for wine fun and easy whilst retaining Yapp’s connoiseur edge.

Usability
Everyone has their own ways of looking for wine so we implemented 4 ways to navigate the site:

  • The Easy Wine selector uses dynamic searching
    Watch your search results change dynamically with easy to use search sliders. Have a play.  The great advantage of this is that it all happens on one page with no hopping backwards and forwards to and from search results.
  • The Food and Wine selector allows you to search for wine by Food Type by clicking on images of different food types.  This is not rocket science but is dis-armingly useful.
  • Advanced Search - for those who really know what they are after.
    Search by Regional maps
  • “You recently looked at”
    Isn’t it annoying when you look at lots of different items and then have to re-find them by re-doing the searches.  Well we eliminated this problem with the “You recently looked at section” so you dont have to re-do previous searches.
  • Tell a friend / Bookmark tools
    Not strictly a navigation tool but so simple and effective.  How else can you let your loved one know what you want for Christmas?  Simply post your choices to your Facebook page and invite others to have a look.


Search engine friendly

As always with Datadial, the site is built to be search engine friendly
All pages from the old site have been redirected to the relevant new pages.
The site uses Friendly URLs so http://www.yapp.co.uk/Wine-List/Rhone-South/Chateauneuf-du-Pape/ instead of

http://www.yapp.co.uk/?catid=6/?type=3/desc?=12/

Technology

Integrated stock control – the site is integrated to draw stock levels from Sage accounts.
The site is fully content managed, giving Yapp control over all aspects of the site including creating offers, mixed case offers and product information.
The site is also integrated with Datadial’s email marketing system.


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