Home page A/B Test – conversion rate increased by 24.8%.May 3, 2011
Goal of the test – increase number of downloads
Technology used – Google Website Optimizer
Test duration – 5 weeks
Confidence level achieved – 98.6%
We conducted an A/B test on Dowce.com website to find out which version would increase number of downloads. Both versions were similar, but in the version B (treatment) we improved the following:
- removed the call to action from the header in order to focus visitors on our main call to action in the body
- improved the headline
- added bullets points with improved value proposition
- improved the call to action (bigger and more visible)
- improved the layout, by dividing the sections so it is easier to scan the page
A: Control B: Treatment – 24.8% improvement
This A/B test showed that conversion rate optimisation is very effective marketing method with measurable results, which allows you to increase your revenue and conversion from your current traffic.
To see, what difference a change in conversion rate by 20% or more can make to your business download our conversion improvement calculator.
If you are looking to improve your website conversion rate or would like to learn how we can help request your free consultation at [email protected] or call 0208 6000 500.