Multi-search facility to suit the most discerning palate

Yapp Brothers's case study continued...

Design

The fresh, modern design is packed with tools to help you find the wine to suit your taste.  The site is unfrightening and designed to cater to Yapp's broad user base. 

Product finder

In addition to the multi-search, we added a couple of tricks to help increase conversions on the site.  True to the saying 'the simple ideas are often the best' we introduced some inventive ways of  making the site fun and easy to use while retaining Yapp's connoisseur edge.  Our personal favourite of these is the Food and Wine selector which allows you to search for wine by Food Type by simply clicking on images of different food types.  This is not rocket science but is dis-armingly useful (and a very good way to impress your friends with your wine knowledge).

SEO

We have been building sales on the website through an effective online marketing campaign.  Key to the success of this has been the thorough optimisation of the site so that each and every content page is optimised for search engines.  In itself this has been a complex task for our technical team and not one that could be easily achieved with off-the-shelf software.  Now that we are in control of the site and have been running it for a year we have been able to observe traffic increases, sales increases and most importantly conversion rate increases.

Technical

The site is integrated to draw stock levels from Sage accounts and is fully content managed giving Yapp control over all aspects of the site including creating offers and product information. The site was designed (as with all our sites) to be Search Engine friendly and is also integrated with Datadial's email marketing system.

Phew... anyone for a glass??