How Infographics Will Change Your Online Marketing Forever.November 6, 2015
…They’re not new – but they’re incredibly effective…
I’ve long maintained that infographics are the key to any online marketing process. They have benefits for Digital PR, Social Media Marketing, E-mail Marketing, and most importantly, for SEO.
72% of online transactions start with a search – so if Search Engine Optimisation isn’t your top concern, it probably should be.
SEO is about two main things: Relevance (the words on your website) and Reputation (which websites link to yours). Infographics are incredibly effective in making sure high authority, relevant websites link to you.
To explain it, I’m going to show you 3 of the infographics I’ve made to help boost the online presence of The Baltic Travel Company.
21 Travel Hacks for a Better Trip
This infographic is really simple. Obviously life hacks and ‘how tos’ are majorly shareable online, and during the summer months, most people are thinking a lot about their holiday plans.
You can view the whole graphic here.
Overall, this graphic received 27 placements, with backlinks to the client’s site. This included placements on The Daily Mail and The Huffington Post.
40 National Dishes Made from Plasticine
This was one of the most fun infographics I’ve made. Combining the internet’s love of food with something unexpected and creative made a lot of sense.
You can view the whole graphic here.
This graphic received 9 major placements, including The Daily Mail and Design Taxi.
The World’s 37 Most Iconic Breads
Again, focussing on the internet’s love of food, we created something that celebrated one of the staples of diet in any culture: Bread.
You can view the full graphic here.
This graphic received six major placements, including Shortlist, The Huffington Post and Design Taxi.
These infographics were created as part of an ongoing SEO and Digital Marketing campaign. They are only 3 of many infographics we’ve created to help raise the profile of Baltic Travel Company.
For an idea of how the brand mentions and backlinks have impacted on the process, take a look at this graph (taken from Search Metrics).
The blue line represents the company’s visibility in search engines over time. This is across all of their keywords:
An upward trend in visibility is obviously great. But what was it all worth?
t’s always hard to place a value on a ‘placement’ or a ‘backlink’, but a good rule of thumb is to ask how much it would cost for a brand mention or advert in these major publications (Such as The Daily Mail, or The Huffington Post).
It’s not unfair to say that you could hope to pay into the thousands for just one full feature like this. Even smaller blogs will charge a fee to promote a product or service.
If I was pricing up the coverage I’ve outlined above, I would expect it to cost at least £14,000. And that’s not including the hundreds of social shares the content received.
That’s what makes infographics so ingenious. They give bloggers and journalists a reason to talk about your brand in an editorial rather than an advertorial way.
I’m telling you all of this for a couple of reasons:
Firstly, I want you to know that gaining this level of coverage is achievable, both in terms of skill and cost.
Secondly, I’d like to invite you to join me in Hammersmith on December 2nd. I’m hosting a Masterclass called ‘How to Make Awesome Content and How to Make it Go ‘Viral’, and I’d love to have you along.
We’ll cover everything I’ve mentioned here in a lot more detail, as well as how to come up with ideas, develop content and the principles behind what makes content ‘shareable’.