Blogging Goes Mainstream.

One of the main obstacles to overcome when trying to convince a client of the merits of corporate blogging is the view that it’s a niche medium and it’s really read by visitors.

Recent figures released by ComScore indicate otherwise. A huge 41% of the total internet audience visited at least one blog in August 2008.

“Blogs have become part of the essential fabric of the Internet today,” said Herve Le Jouan, Managing Director, comScore Europe. “They live and breathe in real-time, helping quench media consumers’ thirst for the most up-to-date breaking news, information, and analysis. It should not, therefore, be particularly surprising that they’re increasingly displacing traditional media usage and carving out an ever-increasing slice of the online advertising pie.”

It’s no surprise that the most visited properties were technology and entertainment based with Engadget and UnrealityTV being the most popular.