The benefits of RSS Feeds « Datadial Blog
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Alex

July 20th, 2008.


Filed under Internet,Social Media,Web Technology

The benefits of RSS Feeds

RSS (Really Simple Syndication) can become an invaluable tool if used correctly. Although the use of RSS is usually reserved for techies, it is only a matter of time before this technology is embraced by regular web users.

RSS feeds are designed to aggregate multiple feed of information by grouping and storing topics of interest into one location. Users can browse these feeds at their own leisure safe in the knowledge that they can access the latest information relating to their chosen interest. If you are interested in a particular subject, (i.e. football) you could visit a site that exposes its content via RSS and subscribe to it. Now, at your own leisure you can check your RSS feed and browse the latest feeds (or newly posted information) in a uniformed and sortable format.

Each item within a feed contains a title, date, summary and sometimes videos and images. If the topic is of particular interest, you can click the feed link and jump off to the source of the feed (web site) to read more. This is a much cleaner and efficient way of keeping up to date with topics you are interested in rather than trawling the internet and storing lots of bookmarks. This way the information comes to you without having to lift a finger. Users are completely in control of the information they receive as unsubscribing is just as easy, if not easier that subscribing. You remain totally control of the flow of information. RSS feeds are a huge time saver and can boost you productivity .

Types of RSS feeds:

  • Blog posts – Receive updates every time a new blog is posted
  • Article Feeds – Get summaries or articles written about a particular subject
  • Forum Posts – Receive updates each time user reply to a particular forum post you are interested in
  • Retail Feeds – Many ecommerce sites are publishing whole product lines as RSS feeds. Each time a new product is added you’ll be notified
  • News Feeds – Receive breaking news from sites like Google
  • Industry Specific – Keep up to date with industry related articles, news and reviews that maybe related to your industry

Subscribing for RSS Feeds
The best way to do this is by registering with a Feed Reader site like Google Reader, which allows you to store all of you feeds in one central location online. This is a simple process especially if you already have a Google account. Once you have done this you are ready to start subscribing to RSS feeds. The next time you see an RSS link or image simply click it, choose the feed reader you have registered with from the dropdown menu and click subscribe. You’ll instantly have access to the entire feed displayed in chorological order.

Create your own feed
If you publish regular information on your site you can benefit from publishing this as an RSS feed. You have nothing to lose and everything to gain. By not having an RSS feed you are missing out on an opportunity to keep your customer / audience informed on what you business is up to. RSS feeds should be thought of as a free promotional tool. You’ll be able to relax safe in the knowledge that as soon as new information is add to your site users will be informed. This will bring in more site traffic a users may want to find out more or purchase products

2 comments on The benefits of RSS Feeds

  1. HANNAH says:

    Product and service advertisers are realizing the potential of RSS aggregators in internet marketing. In fact, several submit RSS codes to several popular web-based aggregators to reach the growing technophile and internet-based market. My Yahoo has been instrumental in popularizing RSS technology to both users and website owners and advertisers.
    http://www.nonprofitwebsitesolution.com/

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