For the last couple of years, Google has been quietly showing your website inside AI Overviews and AI Mode — that big generative answer box at the top of search results — without giving you any meaningful data about it.
You could see it happening, but you couldn’t measure it.
That just changed.
Google has launched dedicated Generative AI performance reports in Search Console. There’s one for Search and one for Discover. They show you how often your pages are appearing inside AI-generated answers, broken down by page, country, device, and date.
The data was technically always there, buried inside the main performance report. But now it gets its own tab — which is Google’s way of saying “yes, this matters enough to measure separately.”
Here’s what you can actually see: impressions (how often your site shows up in AI features), which specific pages are getting pulled in, where in the world it’s happening, and whether it’s on mobile or desktop.
It’s only rolling out to a subset of sites for now while Google tests it, so don’t panic if you don’t see it yet.
Why does this matter?
Because AI search changes the rules of the game. In traditional search, a click meant a visit. In AI search, Google might answer the question using your content — and the user never visits your site at all. Understanding whether you’re getting impressions in AI features (even without clicks) is the first step to figuring out whether you’re winning or losing in the new search landscape.
The scoreboard just got a new column. Time to start watching it.
