12 things to check for your SEO Christmas checklist « Datadial Blog
0208 6000 500

12 things to check for your SEO Christmas checklist

santa-6-months-copy

Christmas 09 is only 4 months away.  No doubt you’ll already have your products organised and maybe some ideas on offline marketing but what about online marketing.

Because online marketing can take 4-6 months to “kick in” there’s no time like the present to activate your Christmas strategy.   So below are 12 timely reminders on what needs to be in place to ensure that your site delivers this Christmas in a way that would make Santa Claus proud.

1. Blogging – sounds similar to ‘tobogganing’ and is just as much fun

  • Simply, unless you are willing to put the time into adding useful and interesting content on your site then there really is little chance that the search engines will bother ranking you for anything more than your domain name.  You have to deserve to be number one.

2. Social Media – it’s time to get social (both online and off line) – and we don’t mean just churping along with the robins

  • Marketing is no longer a one way monologue.  It’s all about dialogue now and if you’re not up for a chat then users won’t listen.   If you say something  interesting then others will refer to it and pass it onto their friend – if it isn’t then they will talk about your competitors products instead.

3. Link Bait – lay the foundations now and reap the rewards by Christmas

  • How would you like say 500,000 more visitors to your site. Content will go viral if written properly – but before it goes viral make sure that your website can take the strain of the increase in visitor traffic.

4. Mouse tracking – discover how your customers behave online and throw them a lump of cheese…

  • Find out where people are clicking on your site and where they are getting confused. You’ll be surprised by how quickly and easily people get lost and move on elsewhere.  Make sure buttons like “Add to Basket” are big and easy to find (and look like buttons)Â

5. Cross-selling – if your customers have a basket, fill it!

  • Seems pretty obvious thing to do but many companies still miss this easy opportunity to up the customers’ spend by 10% or so.  Ask your web programmers to implemenet basket based offers.

6. Communications – ensure your data management system is working for you and send glad tidings to all your customers

  • I’m presuming you already have an email database.  If not, why not?  But continue to refine your database so that you can target relevant offers at different people.

7. Seven swans a-swimming – (well we had to give some reference to the twelve days of Christmas) Will your customers be able to swim through your site without any hold ups?

  • Should you really be making your customers register before purchase?  Are you hiding your delivery charges? (Hidden delivery charges are the 2nd most cited reason for people abandoning a shopping cart). Is it obvious how to make the order?  All these issues will effect conversion rates.  Get friends to perform specific tasks on your site and see how they perform. You’ll be surprised.

8. Content management system – check that your system will enable you to do everything you require. We’re still working on a turkey cooking programme but we are happy to cover off everything else.

  • Got a great idea for a Christmas offer? Have you checked that your e-commerce software is capable of handling this type of offer.  Find out now and don’t leave to last moment.

9. Reputation management – discover if you are featuring on your customers’ Christmas wish lists this year

  • Find out what people are saying about you with Datadial’s reputation management software and then respond to these comments and start a dialogue.  See how Love Film responded to a post I wrote about them – this was a classic bit of Reputation Management whereby they quashed my negative comment about them.

10. PPC – Pretty Perfect Christmas?  We believe Pay Per Click is the icing on the cake of an online marketing strategy (never the key ingredient)

  • Multi channel marketing includes PPC as well as snail mail.  PPC is expensive if implemented incorrectly.  Get this sorted before the Christmas rush starts.  Do all your experimenting with what works and what doesn’t or else you’ll find all the money coming in one end is going out the other end.

11. Online PR – You don’t need to bring frankincense and myrrh but if you’re doing anything quirky or different then let the blogosphere know about it

  • Do not presume that your PR company can do online PR.  Online PR is an entirely different science to Offline PR and most PR companies do not have a clue about how to create buzz on line.

12. Online optimisation – creeping round every corner making sure everything is as ‘friendly’ as possible

  • This is the most important thing to get right – If your website is not optimised for search engines then it has no chance of being ranked for its keywords.  Ask us to provide a website analysis for you.  If you ask nicely we might even do it for free, seeing as it’s nearly Christmas!

If you’ve got it all covered then you can join our happy Santa on the beach

santa-tanning-300x225

One comment on 12 things to check for your SEO Christmas checklist

  1. Page 1 of Google says:

    Good interesting topic, particularly as we’re doing a similarly themed article on our own site shortly, but without the festive connection. Good point that you made this time last year about implementing christmas online marketing plans during the summer and the same applies to this year.

    Lists are always worthwhile and are generally an eye catcher. You only have to look at how the formula has worked over the years for Readers Digest to know that’s true.

    Number 2 in your own list – SOCIAL MEDIA – is now more and more to the front of more and more peoples minds and for those who arent thinking about it, consider this – coca cola dropped their tv spend during Super Bowl this year as they wanted to direct those marketing dollars into their social media campaigns.

    Watch above the line media campaigns for the big boys and you’ll see that instead of driving traffic to their own home page, they’re beginning to promote their facebook account.

    Food for theought eh?

    http://www.emeraldcoastentrepreneur.com

Leave a comment

Recent Posts »

Our work »

What we do »

Who we work with »

Got Questions? Lets Talk »